Modules 11 and 12 for June 7th

Module 11 discusses negative messages and how to go about relaying them to people.  Bad news letters are used to deliver the bad news, but they are also used to build a good image of the writer and the writer's organization.  Negative subject lines should only be used when you think the reader would otherwise ignore your message.  The text also tells us how to organize negative messages.  Here are a few tips for organization from the text:  people outside your organization should  recieve and indirect letter to build goodwill, writing to superiors should consist of proposing solutions and not just reporting problems, and when you write to peers and subordinates, try to get their input.  Four important terms to remember when organizing negative messages is reason, refusal, alternative, and goodwill ending.  Also, four words to remember when writing a memo to your superiors are shared problem, details, alternatives, and request for action.  Then the text goes on the discuss the most common negative messages.  These include rejections and refusals, disciplinary notices and negative performance appraisals, and layoffs and firings.  Remember, when writing negative messages we must also use PAIBOC.  Module 12 talks about persuasive messages.  One of the primary purposes of a persuasive message is to have the reader act.  I think this is a very important purpose because if you write a persuasive message and the reader doesn't act, then you were unsuccessful in your message.  There are two types of persuasive strategy: direct request pattern and problem-solving pattern.  I think it's vital to any persuasive message to figure out which pattern you need to use.  In a direct request pattern the audience will do anything you ask without resistance.  In a problem-solving pattern the audience may resist, meaning you need to focus more on your strategy.  I think it's interesting an important to note in this module the techniques that can make messages more persuasive.  You can build credibility, build emotional appeal, use the right tone, and offer a reason for the reader to act promptly.  Types of persuasive messages include: orders, collection letters, performance appraisals, and letters of recommendation.  Again, PAIBOC will be used when evaluating your messages.