www.toms.com

The second website I choose is toms.com and it is designed to sell their product, toms, which is a brand of shoe.  This website, like aveda.com, uses an animation box that changes from time to time.  The first screen loads quickly and there is also a bar at the top with different product segments, like women, men, youth, how we wear them, our movement, and even blog.  By clicking these you can further search the website.  This website also uses white space, but not as much as aveda.com does.  There are many heading and phrases to catch your attention, as well as all capital letters and fonts.  I would say that this web page is busier than Aveda’s web page because there is more to look at and browse.  Also, all the information is boxed in down the center of the web page.  This web page also uses more color and different font styles.  I think that it gives off a more fun tone, while the other web page was calmer.  This leads me to believe that Toms are made for people who enjoy new, creative, and fun products.  Toms are a very different style of shoe.  I would say that the target audience is women and men, as well as youth, considering they all three are listed on the front search bar.  Also, the ages could range anywhere from I’d say 15 to 30.  Mostly young people are attracted to this brand because of its “cool” and different style.  I’d also like to mention that this web page lets it’s audience know that it is helping other countries in need.  For every shoe that you buy, a pair is given to someone in need of shoes.  This company posts its public relations efforts on its web page to send a message to its audience.  I think this adds to the fact that people who buy these shoes are people who are part of the newer generations and are “going green” and also helping out the world around them.  It follows that, people who are like this would buy things that are new and innovative and unlike any other product.  So, I do think that this web page does a good job attracting its’ intended audience.  The evidence starts with the page layout and how there are more fonts and sizes.  The colors scream fun and creative, as well as the actual public relations content.  It all seems to flow together.